Bruhn, Manfred and Georgi, Dominik and Tuzovic, Sven. (2009) The link between marketing instruments and customer perceptions. Journal of Relationship Marketing, Vol. 8, H. 1. pp. 50-67.
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Official URL: http://edoc.unibas.ch/dok/A5252933
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| Faculties and Departments: | 06 Faculty of Business and Economics > Departement Wirtschaftswissenschaften > Ehemalige Einheiten Wirtschaftswissenschaften > Marketing und Unternehmensführung (Bruhn) |
|---|---|
| UniBasel Contributors: | Bruhn, Manfred |
| Item Type: | Article, refereed |
| Article Subtype: | Research Article |
| Publisher: | Taylor & Francis |
| Note: | Publication type according to Uni Basel Research Database: Journal article |
| Last Modified: | 22 Mar 2012 14:29 |
| Deposited On: | 22 Mar 2012 14:10 |
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