Bruhn, Manfred. (2009) Sponsoring. In: Handbuch Kommunikation : Grundlagen - Innovative Ansätze - Praktische Umsetzungen. Wiesbaden, pp. 157-176.
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Official URL: http://edoc.unibas.ch/dok/A5252946
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| Faculties and Departments: | 06 Faculty of Business and Economics > Departement Wirtschaftswissenschaften > Ehemalige Einheiten Wirtschaftswissenschaften > Marketing und Unternehmensführung (Bruhn) |
|---|---|
| UniBasel Contributors: | Bruhn, Manfred |
| Item Type: | Book Section |
| Book Section Subtype: | Book Chapter |
| Publisher: | Gabler |
| ISBN: | 978-3-8349-0377-8 ; 3-8349-0377-9 |
| Note: | Publication type according to Uni Basel Research Database: Book item |
| Last Modified: | 22 Mar 2012 14:30 |
| Deposited On: | 22 Mar 2012 14:13 |
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