Bruhn, Manfred and Meffert, Heribert. (2009) Dienstleistungsmarketing : Grundlagen, Konzepte, Methoden. Meffert Marketing Edition. Wiesbaden.
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Official URL: http://edoc.unibas.ch/dok/A4724541
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| Faculties and Departments: | 06 Faculty of Business and Economics > Departement Wirtschaftswissenschaften > Ehemalige Einheiten Wirtschaftswissenschaften > Marketing und Unternehmensführung (Bruhn) |
|---|---|
| UniBasel Contributors: | Bruhn, Manfred |
| Item Type: | Book |
| Book Subtype: | Authored Book |
| Publisher: | Gabler |
| ISBN: | 978-3-8349-1012-7 |
| Number of Pages: | 517 S. |
| Note: | Edition: 6., vollständig neubearb. Aufl. -- Publication type according to Uni Basel Research Database: Authored book |
| Last Modified: | 13 Sep 2013 07:51 |
| Deposited On: | 22 Mar 2012 14:15 |
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