Buhn, Manfred and Meffert, Heribert, eds. (2012) Handbuch Dienstleistungsmarketing : Planung - Umsetzung - Kontrolle. Wiesbaden.
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Official URL: http://edoc.unibas.ch/dok/A5982865
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| Faculties and Departments: | 06 Faculty of Business and Economics > Departement Wirtschaftswissenschaften > Ehemalige Einheiten Wirtschaftswissenschaften > Marketing und Unternehmensführung (Bruhn) |
|---|---|
| UniBasel Contributors: | Bruhn, Manfred |
| Item Type: | Book |
| Book Subtype: | Edited Book |
| Publisher: | Gabler |
| ISBN: | 978-3-8349-3660-8 (print) ; 3-8349-3660-X ; 978-3-8349-3661-5 (ebk.) ; 3-8349-3661-8 |
| Number of Pages: | XVI, 939 S. |
| Note: | Publication type according to Uni Basel Research Database: Edited book |
| Related URLs: | |
| Last Modified: | 26 Apr 2013 07:02 |
| Deposited On: | 26 Apr 2013 06:53 |
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