Holzer, Matthias and Batt, Verena and Bruhn, Manfred. (2015) Employees as a second audience – A scale development approach for the measurement of quality of external communications from the employee’s perspective. Marketing – Zeitschrift für Forschung und Praxis, 37 (3). pp. 126-136.
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| Faculties and Departments: | 06 Faculty of Business and Economics > Departement Wirtschaftswissenschaften > Ehemalige Einheiten Wirtschaftswissenschaften > Marketing und Unternehmensführung (Bruhn) |
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| UniBasel Contributors: | Bruhn, Manfred and Batt, Verena |
| Item Type: | Article, refereed |
| Article Subtype: | Research Article |
| Publisher: | C.H.Beck, Vahlen |
| ISSN: | 0344-1369 |
| Note: | Publication type according to Uni Basel Research Database: Journal article |
| Identification Number: |
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| Last Modified: | 30 Jun 2016 11:00 |
| Deposited On: | 03 Jun 2016 09:21 |
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