Bruhn, Manfred and Hepp, Michael and Hadwich, Karsten. (2015) Vom Produkthersteller zum Serviceanbieter – Geschäftsmodelle der Servicetransformation. Marketing Review St. Gallen, 32 (1). pp. 28-39.
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| Faculties and Departments: | 06 Faculty of Business and Economics > Departement Wirtschaftswissenschaften > Ehemalige Einheiten Wirtschaftswissenschaften > Marketing und Unternehmensführung (Bruhn) |
|---|---|
| UniBasel Contributors: | Bruhn, Manfred and Hadwich, Karsten |
| Item Type: | Article, refereed |
| Article Subtype: | Research Article |
| Publisher: | Springer Gabler |
| ISSN: | 1865-6544 (Print) ; 1865-7516 (Online) |
| Note: | Publication type according to Uni Basel Research Database: Journal article |
| Identification Number: | |
| Last Modified: | 30 Jun 2016 11:00 |
| Deposited On: | 16 Jun 2016 13:51 |
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