Meffert, Heribert and Bruhn, Manfred and Hadwich, Karsten. (2015) Dienstleistungsmarketing : Grundlagen – Konzepte – Methoden. Lehrbuch . Wiesbaden.
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| Faculties and Departments: | 06 Faculty of Business and Economics > Departement Wirtschaftswissenschaften > Ehemalige Einheiten Wirtschaftswissenschaften > Marketing und Unternehmensführung (Bruhn) |
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| UniBasel Contributors: | Bruhn, Manfred and Hadwich, Karsten |
| Item Type: | Book |
| Book Subtype: | Authored Book |
| Publisher: | Springer Gabler |
| ISBN: | 978-3-658-05045-0 |
| Number of Pages: | 547 |
| Note: | Publication type according to Uni Basel Research Database: Authored book |
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| Identification Number: | |
| Last Modified: | 30 Jun 2016 11:00 |
| Deposited On: | 08 Mar 2016 13:09 |
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