Kirchgeorg, Manfred and Bruhn, Manfred and Hartmann, Dagobert. (2011) Live Communication im Wandel der Kommunikationsportfolios – Substitution oder Integration? Marketing Review St. Gallen, 28 (2). pp. 7-13.
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| Faculties and Departments: | 06 Faculty of Business and Economics > Departement Wirtschaftswissenschaften > Ehemalige Einheiten Wirtschaftswissenschaften > Marketing und Unternehmensführung (Bruhn) |
|---|---|
| UniBasel Contributors: | Bruhn, Manfred |
| Item Type: | Article, refereed |
| Article Subtype: | Research Article |
| Publisher: | Springer Gabler |
| ISSN: | 1865-6544 |
| e-ISSN: | 1865-7516 |
| Note: | Publication type according to Uni Basel Research Database: Journal article |
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| Identification Number: | |
| Last Modified: | 10 May 2017 06:40 |
| Deposited On: | 10 May 2017 06:40 |
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