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Brands and successful brand extensions: A social psychology perspective on economic questions

Bless, Herbert and Greifeneder, Rainer. (2009) Brands and successful brand extensions: A social psychology perspective on economic questions. In: The social psychology of consumer behaviour. New York, pp. 109-130.

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Official URL: http://edoc.unibas.ch/48804/

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Faculties and Departments:07 Faculty of Psychology > Departement Psychologie > Society & Choice > Sozialpsychologie (Greifeneder)
UniBasel Contributors:Greifeneder, Rainer
Item Type:Book Section, refereed
Book Section Subtype:Further Contribution in a Book
Publisher:Psychology Press
ISBN:978-1-84169-498-6
Series Name:Frontiers of social psychology
Note:Publication type according to Uni Basel Research Database: Book item
Last Modified:16 Nov 2017 15:02
Deposited On:16 Nov 2017 15:02

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