Wänke, Michaela and Greifeneder, Rainer. (2007) Mehr ist mehr? Die psychologische Wirkung von Angebotsvielfalt und Markenbreite. In: Psychologie der Markenführung. München, pp. 149-158.
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| Faculties and Departments: | 07 Faculty of Psychology > Departement Psychologie > Society & Choice > Sozialpsychologie (Greifeneder) |
|---|---|
| UniBasel Contributors: | Greifeneder, Rainer |
| Item Type: | Book Section, refereed |
| Book Section Subtype: | Further Contribution in a Book |
| Publisher: | Franz Vahlen |
| ISBN: | 978-3-8006-3352-4 |
| Note: | Publication type according to Uni Basel Research Database: Book item |
| Last Modified: | 16 Nov 2017 15:26 |
| Deposited On: | 16 Nov 2017 15:26 |
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