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Think of capable others and you can make it! : self-efficacy mediates the effect of stereotype activation on behavior

Hansen, Jochim and Wänke, Michaela. (2009) Think of capable others and you can make it! : self-efficacy mediates the effect of stereotype activation on behavior. Social cognition, Vol. 27, H. 1. pp. 76-88.

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Official URL: http://edoc.unibas.ch/dok/A5250720

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Abstract

Previous research has shown that activating a stereotype can influence subsequent behavior in a stereotype-consistent way. The present research investigates the role of self-efficacy beliefs in this effect. Specifically, we demonstrate that being primed with the stereotype of professors increases knowledge confidence compared to being primed with a less educated profession (Experiments I and 2), and that these higher self-efficacy beliefs result in higher performance at a general knowledge test (Experiment 2). These findings are corroborated in Experiment 3 that shows that participants primed with the stereotype of athletes show higher persistence in a physical exercise than participants primed with a stereotype less associated with persistence. Again, behavior was mediated by self-efficacy beliefs. The findings are in line with the active-self account (Wheeler & Petty, 2001; Wheeler, DeMarree, & Petty, 2007) that proposes that priming with a stereotype influences a person's behavior through altered self-representations.
Faculties and Departments:07 Faculty of Psychology > Departement Psychologie > Ehemalige Einheiten Psychologie > Sozial- und Wirtschaftspsychologie (Wänke)
UniBasel Contributors:Wänke, Michaela and Hansen, Jochim
Item Type:Article, refereed
Article Subtype:Research Article
Publisher:Guildford Press
ISSN:0278-016X
Note:Publication type according to Uni Basel Research Database: Journal article
Identification Number:
Last Modified:22 Mar 2012 14:24
Deposited On:22 Mar 2012 13:42

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