Hansen, Jochim and Bankiher, Ivana and Scherz, Alex and Wänke, Michaela. (2005) Contrast intervals in radio advertising enhance unconscious memory for product names. In: Proceedings of KogWis05. Basel, pp. 67-71.
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Official URL: http://edoc.unibas.ch/dok/A5251603
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Abstract
One experiment examined the influence of contrast intervals (i.e., changes in the pattern of background auditory stimuli) in radio ads on conscious and unconscious memory for the highlighted information. The process-dissociation procedure (L. L. Jacoby, 1991, 1998) was used to estimate conscious and unconscious memory processes for product names presented in auditory advertisements with and without contrast intervals. Results show that contrast intervals enhanced unconscious memory processes while leaving conscious memory processes unaffected. Contrast intervals in auditory stimuli as a promising manipulation to investigate unconscious memory processes are discussed.
| Faculties and Departments: | 07 Faculty of Psychology > Departement Psychologie > Ehemalige Einheiten Psychologie > Sozial- und Wirtschaftspsychologie (Wänke) |
|---|---|
| UniBasel Contributors: | Bankiher, Ivana and Scherz, Alex and Wänke, Michaela and Hansen, Jochim |
| Item Type: | Conference or Workshop Item, refereed |
| Conference or workshop item Subtype: | Conference Paper |
| Publisher: | Schwabe 2005 |
| ISBN: | 3-7965-2195-9 |
| Note: | Publication type according to Uni Basel Research Database: Conference paper |
| Last Modified: | 22 Mar 2012 14:25 |
| Deposited On: | 22 Mar 2012 13:44 |
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