Einwiller, S. and Wänke, M. and Herrmann, A. and Samochowiec, J.. (2005) Attributional processes in the case of product failures : the role of the corporate brand as buffer. Advances in consumer research, Vol. 33. pp. 270-271.
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Official URL: http://edoc.unibas.ch/dok/A5251299
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| Faculties and Departments: | 07 Faculty of Psychology > Departement Psychologie > Ehemalige Einheiten Psychologie > Sozial- und Wirtschaftspsychologie (Wänke) |
|---|---|
| UniBasel Contributors: | Wänke, Michaela and Samochowiec, Jakub |
| Item Type: | Article, refereed |
| Article Subtype: | Research Article |
| Publisher: | Association for Consumer Research |
| ISSN: | 0098-9258 |
| Note: | Publication type according to Uni Basel Research Database: Journal article |
| Last Modified: | 22 Mar 2012 14:25 |
| Deposited On: | 22 Mar 2012 13:45 |
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