Wänke, Michaela. (2002) CIP - was geschieht mit Werbung in den Köpfen der Konsumenten : Consumer Information Processing. In: Werbung. München, pp. 480-503.
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Official URL: http://edoc.unibas.ch/dok/A5250841
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| Faculties and Departments: | 07 Faculty of Psychology > Departement Psychologie > Ehemalige Einheiten Psychologie > Sozial- und Wirtschaftspsychologie (Wänke) |
|---|---|
| UniBasel Contributors: | Wänke, Michaela |
| Item Type: | Book Section, refereed |
| Book Section Subtype: | Book Chapter |
| Publisher: | Franz Vahlen |
| ISBN: | 3-8006-2782-5 |
| Note: | Publication type according to Uni Basel Research Database: Book item |
| Last Modified: | 22 Mar 2012 14:25 |
| Deposited On: | 22 Mar 2012 13:45 |
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