edoc-vmtest

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2013

Heinz, S. and Hug, M. and Nugaeva, C. and Opwis, K.. (2013) Online ad banners: the effects of goal orientation and content congruende on memory. In: CHI '13 extended abstracts on human factors in computing systems, CHI '13. New York, pp. 1875-1880.

Hug, M. and Suter, N. and Mekler, E. and Opwis, K.. (2013) Ads suit up! Effects of website and advertiser credibility on consumer responses to banners ads. In: CHI '13 extended abstracts on human factors in computing systems, CHI '13. New York, pp. 1803-1808.

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