Items where Author is "Herrmann, A."
Number of items: 2. 2007Wänke, M. and Herrmann, A. and Schaffner, D.. (2007) Brand name influence on brand perception. Psychology & marketing, Vol. 24, H. 1. pp. 1-24. 2005Einwiller, S. and Wänke, M. and Herrmann, A. and Samochowiec, J.. (2005) Attributional processes in the case of product failures : the role of the corporate brand as buffer. Advances in consumer research, Vol. 33. pp. 270-271. |
