Items where Author is "Hug, M."
Jump to: Conference or Workshop Item Number of items: 2. Conference or Workshop ItemHug, M. and Suter, N. and Mekler, E. and Opwis, K.. (2013) Ads suit up! Effects of website and advertiser credibility on consumer responses to banners ads. In: CHI '13 extended abstracts on human factors in computing systems, CHI '13. New York, pp. 1803-1808. Heinz, S. and Hug, M. and Nugaeva, C. and Opwis, K.. (2013) Online ad banners: the effects of goal orientation and content congruende on memory. In: CHI '13 extended abstracts on human factors in computing systems, CHI '13. New York, pp. 1875-1880. |
