Items where Author is "Reumer, Simon"

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Bruhn, Manfred and Schoenmüller, Verena and Schäfer, Daniela and Reumer, Simon. (2012) Markenintimität (Brand Intimacy) von Konsumenten – Konzeptualisierung, Determinanten und Wirkungen, mit empirischen Befunden. zfbf - Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung, Vol. 64, Nr. 6. pp. 590-629.

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