Items where Division is "07 Faculty of Psychology > Departement Psychologie > Ehemalige Einheiten Psychologie > Sozial- und Wirtschaftspsychologie (Wänke)"

Article

Reutner, Leonie and Wänke, Michaela. (2013) For my own benefit or for the benefit of others : Reminders of money moderate the effects of self-related versus other-related persuasive arguments. Social Psychological and Personality Science, Vol. 4, H. 2. pp. 220-223.

Genschow, Oliver and Reutner, Leonie and Wänke, Michaela. (2012) The color red reduces snack food and soft drink intake. Appetite, 58 (2). pp. 699-702.

Denson, T. F. and Capper, M. M. and Oaten, M. and Friese, M. and Schofield, T. P.. (2011) Self-control training decreases aggression in response to provocation in aggressive individuals. Journal of research in personality, Vol. 45, Iss. 2. pp. 252-256.

Denson, T. F. and Pederson, W. C. and Friese, M. and Hahm, A. and Roberts, L.. (2011) Understanding impulsive aggression : angry rumination and reduced self-control capacity are mechanisms underlying the provocation-aggression relationship. Personality and social psychology bulletin, Vol. 37, H. 6. pp. 850-862.

Friese, M. and Hofmann, W. and Wiers, R.. (2011) On taming horses and strengthening riders : recent developments in research on interventions to improve self-control in health behaviors. Self and Identity, Vol. 10, Iss. 3. pp. 336-351.

Hofmann, W. and Friese, M. and Strack, F. and Müller, J.. (2011) Zwei Seelen wohnen, ach, in meiner Brust : psychologische und philosophische Erkenntnisse zum Konflikt zwischen Impuls und Selbstkontrolle. Psychologische Rundschau, Jg. 62, H. 3. pp. 147-166.

Hofmann, W. and Friese, M. and Wiers, R.. (2011) Impulsive processes in the self-regulation of health behavior : Theoretical and methodological considerations in response to commentaries. Health Psychology Review, Vol. 5, No.. pp. 162-171.

Hofmann, W. and Strack, F. and Friese, M.. (2011) Replik zum Positionspapier "Zwei Seelen wohnen, ach, in meiner Brust. Psychologische und philosophische Erkenntnisse zum Konflikt zwischen Impuls und Selbstkontrolle". Psychologische Rundschau, Jg. 62, H. 3. pp. 188-194.

Dechêne, Alice and Stahl, Christoph and Hansen, Jochim and Wänke, Michaela. (2010) The truth about the truth : a meta-analytic review of the truth effect. Personality and social psychology review, Vol. 14, H. 2. pp. 238-257.

Florack, A. and Friese, M. and Scarabis, M.. (2010) Regulatory focus and reliance on implicit preferences in consumption contexts. Journal of consumer psychology, Vol. 20, H. 2. pp. 193-204.

Friese, M. and Fiedler, K.. (2010) Being on the lookout for validity : comment on Sriram and Greenwald (2009). Experimental psychology, Vol. 57, H. 3. pp. 228-232.

Friese, Malte and Bargas-Avila, Javier and Hofmann, Wilhelm and Wiers, Reinout W.. (2010) Here’s looking at you, bud alcohol-related memory structures predict eye movements for social drinkers with low executive control. Social psychological and personality science, Vol. 1, H. 2. pp. 143-151.

Hansen, Jochim and Winzeler, Susanne and Topolinski, Sascha. (2010) When the death makes you smoke : a terror management perspective on the effectiveness of cigarette on-pack warnings. Journal of Experimental Social Psychology, Vol. 46 , H. 1. pp. 226-228.

Hansen, Jochim and Wänke, Michaela. (2010) Truth from language and truth from fit : the impact of linguistic concreteness and level of construal on subjective truth. Personality and Social Psychology Bulletin, 36 (11). pp. 1576-1588.

Samochowiec, Jakub and Wänke, Michaela and Fiedler, Klaus. (2010) Political ideology at face value. Social Psychological and Personality Science, 1 (3). pp. 206-213.

Dechêne, Alice and Stahl, Christoph and Hansen, Jochim and Wänke, Michaela. (2009) Mix me a list : context moderates the truth effect and the mere-exposure effect. Journal of Experimental Social Psychology, Vol. 45 , H. 5. pp. 1117-1122.

Fiedler, Klaus and Wänke, Michaela. (2009) The cognitive-ecological approach to rationality in social psychology. Social cognition, Vol. 27, H. 5. pp. 699-732.

Friese, M. and Fishman, S. and Beatson, R. and Sauerwein, K. and Rip, B.. (2009) Whose fault is it anyway? : political orientation, attributions of responsibility, and support for the war in Iraq. Social justice research, Vol. 22, H. 2/3. pp. 280-297.

Friese, M. and Hofmann, W.. (2009) Control me or I will control you : impulses, trait self-control, and the guidance of behavior. Journal of Research in Personality, Vol. 43. pp. 795-805.

Hansen, J. and Strick, M. and van Baaren, R. B. and Hooghuis, M. and Wigboldus, D.. (2009) Exploring memory for product names advertised with humour. Journal of consumer behaviour, Vol. 8. pp. 135-148.

Hansen, Jochim and Wänke, Michaela. (2009) Liking what's familiar : the importance of unconscious familiarity in the mere-exposure effect. Social cognition, 27 (2). pp. 161-182.

Hansen, Jochim and Wänke, Michaela. (2009) Think of capable others and you can make it! : self-efficacy mediates the effect of stereotype activation on behavior. Social cognition, Vol. 27, H. 1. pp. 76-88.

Hofmann, Wilhelm and Friese, Malte and Gschwendner, Tobias. (2009) Men on the pull : automatic approach-avoidance tendencies and sexual interest behavior. Social Psychology, Vol. 40, H. 2. pp. 73-78.

Hofmann, Wilhelm and Friese, Malte and Roefs, Anne. (2009) Three ways to resist temptation : the independent contributions of executive attention, inhibitory control, and affect regulation on the impulse control of eating behavior. Journal of Experimental Social Psychology, Vol. 45 , H. 2. pp. 431-435.

Hofmann, Wilhelm and Friese, Malte and Strack, Fritz. (2009) Impulse and self-control from a dual-systems perspective. Perspectives on psychological science, vol. 4, no. 2. pp. 162-176.

Messner, Claude and Vosgeraus, Joachim. (2009) Cognitive inertia threatens the validity of the implicit asssociation test. Journal of marketing research, Vol. 47, H. 2. pp. 374-386.

Messner, Claude and Wänke, Michaela. (2009) Unconscious information processing reduces information overload and increase product satisfaction. Advances in consumer research, Vol. 36. pp. 1047-1048.

Bluemke, Matthias and Friese, Malte. (2008) Reliability and validity of the Single-Target IAT (ST-IAT) : assessing automatic affect toward multiple attitude objects. European journal of social psychology, Vol. 38, H. 6. pp. 977-997.

Friese, Malte and Hofmann, Wilhelm. (2008) What would you have as a last supper? : thoughts about death influence evaluation and consumption of food products. Journal of Experimental Social Psychology, Vol. 44 , H. 5. pp. 1388-1394.

Friese, Malte and Hofmann, Wilhelm and Schmitt, Manfred. (2008) When and why do implicit measures predict behavior? : empirical evidence for the moderating role of opportunity, motivation, and process reliance. European review of social psychology, Vol. 19. pp. 285-338.

Friese, Malte and Hofmann, Wilhelm and Wänke, Michaela. (2008) When impulses take over : moderated predictive validity of explicit and implicit attitude measures in predicting food choice and consumption behaviour. British Journal of Social Psychology, Vol. 47, Part 3. pp. 397-419.

Hansen, Jochim and Dechêne, Alice and Wänke, Michaela. (2008) Discrepant fluency increases subjective truth. Journal of Experimental Social Psychology, Vol. 44 , H. 3. pp. 687-691.

Hansen, Jochim and Wänke, Michaela. (2008) It's the difference that counts : e xpectancy/experience discrepancy moderates the use of ease of retrieval in attitude judgments. Social cognition, Vol. 26, H. 4. pp. 447-468.

Hofmann, Wilhelm and Friese, Malte. (2008) Impulses got the better of me : alcohol moderates the influence of implicit attitudes toward food cues on eating behavior. Journal of abnormal psychology, 117. pp. 420-427.

Hofmann, Wilhelm and Friese, Malte and Wiers, Reinout W.. (2008) Impulsive versus reflective influences on health behavior : a theoretical framework and empirical review. Health Psychology Review, Vol. 2, H. 2. pp. 111-137.

Hofmann, Wilhelm and Gschwendner, Tobias and Friese, Malte and Wiers, Reinout W. and Schmitt, Manfred. (2008) Working memory capacity and self-regulatory behavior : toward an individual differences perspective on behavior determination by automatic versus controlled processes. Journal of personality and social psychology, Vol. 95, no. 4. pp. 962-977.

Wänke, Michaela and Reutner, Leonie and Friese, Malte. (2008) The persuasiveness of ambiguous information : if they advertise it, it must be good. International journal of psychology, Vol. 43, H. 3/4 , S. 75 ff..

Friese, Malte and Bluemke, Matthias and Wänke, Michaela. (2007) Predicting voting behavior with implicit attitude measures : the 2002 German parliamentary election. Experimental psychology, Vol. 54, H. 4. pp. 247-255.

Herzog, S. M. and Hansen, J. and Wänke, M.. (2007) Temporal distance and ease of retrieval. Journal of Experimental Social Psychology, 43 (3). pp. 483-488.

Wänke, M. and Herrmann, A. and Schaffner, D.. (2007) Brand name influence on brand perception. Psychology & marketing, Vol. 24, H. 1. pp. 1-24.

Bluemke, Matthias and Friese, Malte. (2006) Do features of stimuli influence IAT effects? Journal of Experimental Social Psychology, Vol. 42 , H. 2. pp. 163-176.

Brunner, T. and Wänke, M.. (2006) The impact of sharing features with a context stimulus at different stages in the evaluation process. Journal of consumer psychology, Vol. 16, H. 2. pp. 101-111.

Brunner, T. A. and Wänke, Michaela. (2006) The reduced and enhanced impact of shared features on individual brand evaluations. Journal of consumer psychology, Vol. 16, H. 2. pp. 101-111.

Friese, Malte and Wänke, Michaela and Plessner, Henning. (2006) Implicit consumer preferences and their influence on product choice. Psychology & marketing, Vol. 23, H. 9. pp. 727-740.

Einwiller, S. and Wänke, M. and Herrmann, A. and Samochowiec, J.. (2005) Attributional processes in the case of product failures : the role of the corporate brand as buffer. Advances in consumer research, Vol. 33. pp. 270-271.

Bohner, G. and Wänke, M.. (2004) Psychological gender mediates sex differences in jealousy. Journal of cultural and evolutionary psychology, Vol. 2. pp. 213-229.

Bohner, Gerd and Wänke, Michaela. (2004) Priming of AIDS and reactions to infidelity : are sex differences in jealousy context-dependent? Zeitschrift für Sozialpsychologie, Vol. 35, H. 3. pp. 107-114.

Fiedler, K. and Wänke, M.. (2004) On the vicissitudes of cultural and evolutionary approaches to social cognition : the case of meta-cognitive myopia. Journal of cultural and evolutionary psychology, Vol. 2. pp. 23-42.

Fiedler, Klaus and Bluemke, Matthias and Friese, Malte and Hofmann, Wilhelm. (2003) On the different uses of linguistic abstractness : from LIB to LEB and beyond. European journal of social psychology, Vol. 33, H. 4. pp. 441-453.

Wänke, M. and Bless, H. and Wortberg, S.. (2003) Der Einfluss von "Karrierefrauen" auf das Frauenstereotyp : Moderatoren von Stereotypenänderung und Subtyping. Zeitschrift für Sozialpsychologie, Vol. 34, H. 3. pp. 187-196.

Wänke, M.. (2002) Conversational norms and the interpretation of vague quantifiers. Applied cognitive psychology, Vol. 16, H. 3. pp. 301-307.

Wänke, M. and Bless, H. and Igou, E. R.. (2001) Next to a star - paling, shining, or both? : turning interexemplar contrast into interexemplar assimilation. Personality and Social Psychology Bulletin, 27 (1). pp. 14-29.

Bless, H. and Igou, E. R. and Schwarz, N. and Wänke, M.. (2000) Reducing context effects by adding context information : the direction and size of context effects in political judgment. Personality and Social Psychology Bulletin, 26 (9). pp. 1036-1045.

Bless, H. and Wänke, M.. (2000) Can the same information be typical and atypical? : how perceived typicality moderates assimilation and contrast in evaluative judgments. Personality and Social Psychology Bulletin, 26 (3). pp. 306-314.

Hewstone, M. and Hassebrauck, M. and Wirth, A. and Wänke, M.. (2000) Pattern of disconfirming information and processing instructions as determinants of stereotype change. British Journal of Social Psychology, Vol. 39, Part 3. pp. 399-411.

Hewstone, M. and Hassebrauck, M. and Wirth, A. and Wänke, M.. (2000) Perceived variability and stereotype change. British Journal of Social Psychology, Vol. 39. pp. 399-411.

Wänke, M. and Bless, H. and Schwarz, N.. (1999) Lobster, Wine, and Cigarettes : ad Hoc Categorizations and the Emergence of Context Effects. Marketing bulletin, Vol. 10. pp. 52-56.

Wänke, M.. (1998) Markenmanagement als Kategorisierungsproblem. Zeitschrift für Sozialpsychologie, Vol. 29, H. 2. pp. 117-123.

Wänke, M.. (1998) Why a special issue on consumer psychology? Zeitschrift für Sozialpsychologie, Vol. 29, H. 2. p. 88.

Wänke, M. and Bless, H. and Schwarz, N.. (1998) Context effects in product line extensions : context is not destiny. Journal of consumer psychology, Vol. 7, H. 4. pp. 299-322.

Wänke, M.. (1997) Making context effects work for you : suggestions for improving data quality from a construal perspective. International journal of public opinion research, Vol. 9. pp. 266-276.

Wänke, M.. (1997) Thinking about answers : the application of cognitive processes to survey methodology. Zeitschrift für Sozialpsychologie, Vol. 28, H. 3. pp. 223-225.

Wänke, M. and Bohner, G. and Jurkowitsch, A.. (1997) There are many reasons to drive a BMW : does imagined ease of argument generation influence attitudes? The journal of consumer research, Vol. 24, H. 2. pp. 170-177.

Wänke, M.. (1996) Comparative judgments as a function of the direction of comparison versus word order. Public opinion quarterly, Vol. 60, H. 3. pp. 400-409.

Wänke, M. and Bless, H. and Biller, B.. (1996) Subjective experience versus content of information in the construction of attitude judgments. Personality and Social Psychology Bulletin, 22 (11). pp. 1105-1113.

Wänke, M. and Wyer, R. S.. (1996) Individual differences in person memory : the role of sociopolitical ideology and in-group versus out-group membership in responses to socially relevant behavior. Personality and Social Psychology Bulletin, 22 (7). pp. 742-754.

Bodenhausen, G. V. and Schwarz, N. and Bless, H. and WÄNKE, M.. (1995) Effects of atypical exemplars on racial beliefs : enlightened racism or generalized appraisals. Journal of Experimental Social Psychology, Vol. 31 , H. 1. pp. 48-63.

WÄNKE, M. and Schwarz, N. and Bless, H.. (1995) The availability heuristic revisited : experienced ease of retrieval in mundane frequency estimates. Acta psychologica, Vol. 89, H. 1. pp. 83-90.

WÄNKE, M. and Schwarz, N. and Noelle-Neumann, E.. (1995) Asking comparative questions : the impact of the direction of comparison. Public opinion quarterly, Vol. 59, H. 3. pp. 347-372.

Wänke, M. and Schwarz, N. and Noelle-Neumann, E.. (1995) Question wording in comparative judgments : understanding and manipulating the dynamics of the direction of comparison. Public Opinion Quarterly, Vol. 59. pp. 347-372.

Bless, H. and WÄNKE, M. and Bohner, G. and Fellhauer, R. F. and Schwarz, N.. (1994) Need for Cognition : eine Skala zur Erfassung von Freude und Engagement bei Denkaufgaben. Zeitschrift für Sozialpsychologie, Vol. 25, H. 2. pp. 147-154.

Shavitt, S. and Swan, S. and Lowrey, T. and Wänke, M.. (1994) The interaction of endorser attractiveness and involvement in persuasion on the goal that guides message processing. Journal of consumer psychology, Vol. 3, H. 2. pp. 137-162.

Strack, F. and Schwarz, N. and Bless, H. and Kubler, A. and WÄNKE, M.. (1993) Awareness of the influence as a determinant of assimilation versus contrast. European journal of social psychology, Vol. 23, H. 1. pp. 53-62.

Schwarz, N. and Scheuring, B. and WÄNKE, M.. (1991) Effects of the direction of comparison : what moderates their emergence. Zeitschrift für Sozialpsychologie, Vol. 22, H. 1. pp. 50-52.

Strack, F. and Schwarz, N. and WÄNKE, M.. (1991) Semantic and pragmatic aspects of context effects in social and psychological-research. Social cognition, Vol. 9, H. 1. pp. 111-125.

Book

Rasch, B. and Friese, M. and Hofmann, W. and Naumann, E.. (2010) Quantitative Methoden : Einführung in die Statistik für Psychologen und Sozialwissenschaftler. Springer-Lehrbuch. Heidelberg.

Wänke, Michaela, ed. (2009) Social psychology of consumer behavior. Frontiers of social psychology. New York.

Bohner, G. and Wänke, M.. (2002) Attitudes and attitude change. Social psychology. Hove.

Wänke, Michaela. (1993) Vergleichsprozesse bei evaluativen Urteilen : der Einfluss der in der Frage vorgegebenen Vergleichsrichtung. New York.

Book Section

Fiedler, K. and Friese, M. and Wänke, M.. (2011) Psycholinguistic methods in social psychology. In: Cognitive methods in social psychology. New York, pp. 206-235.

Hofmann, W. and Friese, M. and Schmeichel, B. J. and Baddeley, A. D.. (2011) Working memory and self-regulation. In: Handbook of self-regulation : research, theory, and applications. New York, pp. 204-225.

Wänke, Michaela and Reutner, Leonie. (2011) Direction-of-comparison effects : how and why comparing apples with oranges is different from comparing oranges with apples. In: Perspectives on Framing. New York, pp. 177-194.

Wänke, Michaela and Reutner, Leonie and Gerd Bohner, . (2011) Einstellung und Verhalten. In: Sozialpsychologie - Individuum und soziale Welt. Göttingen, pp. 211-232.

Wänke, Michaela and Reutner, Leonie. (2010) Pragmatic persuasion : how communicative processes make information appear persuasive. In: The Psychology of Attittudes & Attitude Change. New York, pp. 183-198.

Friese, Malte and Hofmann, Wilhelm and Wänke, Michaela. (2009) The impulsive consumer : predicting consumer behavior with implicit reaction time measures. In: Social psychology of consumer behavior. New York, pp. 335-364.

Friese, Malte and Wänke, Michaela and Hofmann, Wilhelm. (2009) Unscrambling self-regulatory behavior determination : the interplay of impulse strength, reflective processes, and control resources. In: Psychology of self-regulation. New York, pp. 53-71.

Messner, Claude. (2009) Medien und Gewalt. In: Lehrbuch der Verhaltenstherapie, Bd. 3: Störungen im Kindes- und Jugendalter. Berlin, pp. 95-110.

Wänke, Michaela. (2009) What's Social about Consumer Behavior? In: Social psychology of consumer behavior. New York, pp. 3-18.

Wänke, Michaela and Samochowiec, Jakub. (2009) Social perception. In: The international encyclopedia of communication, Vol. 10. Malden, pp. 4711-4715.

Bless, H. and Greifeneder, R. and Wänke, M.. (2007) Marken als psychologische Kategorien = Brands as psychological categories : Möglichkeiten und Grenzen einer sozial-kognitiven Sichtweise : Potentials and Limits of a social cognition approach. In: Psychologie der Markenführung. München, pp. 31-40.

Wänke, M.. (2007) What is said and what is meant : conversational implicatures in natural conversations, research settings, media and advertising. In: Social Communication. New York, pp. 223-256.

Wänke, M. and Florack, A.. (2007) Markenmanagement. In: Wirtschaftspsychologie. Heidelberg, pp. 107-126.

Wänke, M. and Greifeneder, R.. (2007) Mehr ist mehr? : die Psychologische Wirkung von Angebotsvielfalt und Markenbreite. In: Psychologie der Markenführung. München, pp. 149-158.

Wänke, M. and Haberstroh, S.. (2007) Werbegestaltung und Werberezeption im kulturellen Vergleich. In: Anwendungsfelder der kulturvergleichenden Psychologie. Göttingen, pp. 421-462.

Bohner, G. and Wänke, M.. (2006) Einstellungsänderung. In: Handbuch der Sozialpsychologie und Kommunikationspsychologie. Göttingen, pp. 415-422.

Wänke, M. and Bohner, G.. (2006) Einstellungen. In: Handbuch der Sozialpsychologie und Kommunikationspsychologie. Göttingen, pp. 404-414.

Bless, H. and Wänke, M.. (2005) Marken und Markenerweiterungen. In: Wirtschaftspsychologie. Weinheim, pp. 246-250.

Wänke, M. and Bless, H.. (2005) Einstellungsmessung in der Marktforschung. In: Wirtschaftspsychologie. Weinheim, pp. 60-65.

Wänke, M. and Friese, M.. (2005) The role of experience in consumer decisions : the case of brand loyalty. In: The routines of decision making. Mahwah, pp. 289-310.

Shavitt, S. and Wänke, M.. (2004) Consumer Behavior. In: Applied social psychology. Malden, Mass., pp. 245-267.

Bless, H. and Schwarz, N. and Wänke, M.. (2003) The size of context effects in social judgments. In: Social Judgments : Implicit and Explicit Processes. Cambridge, pp. 180-197.

Schwarz, N. and Bless, H. and Wänke, M. and Winkielmann, P.. (2003) Accessibility revisited. In: Foundations of Social Cognition. Mahwah, pp. 51-78.

Fiedler, K. and Wänke, M.. (2002) Psychology and economics. In: International encyclopedia of the social & behavioral sciences, Bd. 18. Amsterdam, pp. 12390-12396.

Schmook, R. and Bendrien, J. and Frey, D. and Wänke, M.. (2002) Prospekt-Theorie. In: Motivations-, Selbst- und Informationsverarbeitungstheorien. Bern, pp. 279-311.

Schwarz, N. and Wänke, M.. (2002) Experiential and contextual heuristics in frequency judgment : ease of recall and response scales. In: Etc. frequency processing and cognition. New York, pp. 89-108.

Wänke, Michaela. (2002) CIP - was geschieht mit Werbung in den Köpfen der Konsumenten : Consumer Information Processing. In: Werbung. München, pp. 480-503.

Shavitt, S. and Wänke, M.. (2001) Consumer Behavior. In: Blackwell Handbook of social psychology, Bd. 1. Malden, pp. 569-590.

Wänke, Michaela and Bless, Herbert. (2000) The effects of subjective ease of retrieval on attitudinal judgments : the moderating role of processing motivation. In: The message within. New York, pp. 143-161.

Fiedler, Klaus and Wänke, Michaela. (1999) Soziale Wahrnehmung und Informationsverarbeitung in Organisationen. In: Arbeits- und Organisationspsychologie. Weinheim, pp. 265-278.

Wänke, M. and Schwarz, N.. (1997) Reducing question order effects : the role of buffer items. In: Survey Measurement and Process Quality. New York [u.a.], pp. 115-140.

Wänke, M. and Schmid, J.. (1996) Rumination : when all else fails. In: Ruminative thoughts. Mahwah (N.J.), pp. 177-188.

Wänke, Michaela. (1996) Kognitionspsychologische Ansätze beim Pretest von Fragebogen. In: Pretest und Weiterentwicklung von Fragebogen. Stuttgart, pp. 46-54.

Wänke, Michaela. (1995) Befragungsmethodik. In: Methodische Ansätze in der Public Health Forschung. Regensburg, pp. 19-28.

Wänke, Michaela. (1994) Die Vergleichsrichtung bestimmt das Ergebnis von Vergleichsurteilen. In: Effizienz statt Verantwortung?. Offenbach, pp. 81-94.

Conference or Workshop Item

Reutner, Leonie and Wänke, Michaela. (2011) The construal of brand extensions: The effects of abstract vs. concrete mindsets on product judgement and evaluation. In: European advances in consumer research, Vol. 9. Duluth, Minn., pp. 574-575.

Hansen, Jochim and Bankiher, Ivana and Scherz, Alex and Wänke, Michaela. (2005) Contrast intervals in radio advertising enhance unconscious memory for product names. In: Proceedings of KogWis05. Basel, pp. 67-71.

Wänke, M. and Plessner, H. and Gartner, T. and Friese, M.. (2002) Measuring implicit consumer attitudes and predicting brand choice. In: Advances in consumer research, Vol. 29. Duluth, Minn., p. 222.

Wänke, M. and Bless, H. and Schwarz, N.. (1999) Assimilation and contrast in brand and product evaluations : Implications for marketing. In: Advances in consumer research, Vol. 26. Duluth, Minn., pp. 95-98.

Menon, G. and Wänke, M.. (1998) Accessibility revisited : when and how it is diagnostic for consumer judgments. In: Advances in consumer research, Vol. 25. Duluth, Minn., pp. 264-265.

Newspaper or Magazine Article

Friese, M. and Messner, C.. (2010) Der Passepartout zum Lebenserfolg? : Aktuelle Forschung zum psychologischen Konstrukt der Selbstkontrolle.

Hofmann, W. and Friese, M.. (2010) Zwei Seelen, ach, in meiner Brust.

Other

Wänke, M. and Bless, H.. (2001) Marken aus der Perspektive menschlicher Informationsverarbeitung.

Schwarz, N. and Wänke, M.. (1989) Monadisch testen: Ja oder nein? : kognitionspsychologische Aspekte der Kontrolle interner und externer Einflüsse.