Bless, H. and Greifeneder, R. and Wänke, M.. (2007) Marken als psychologische Kategorien = Brands as psychological categories : Möglichkeiten und Grenzen einer sozial-kognitiven Sichtweise : Potentials and Limits of a social cognition approach. In: Psychologie der Markenführung. München, pp. 31-40.
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| Faculties and Departments: | 07 Faculty of Psychology > Departement Psychologie > Ehemalige Einheiten Psychologie > Sozial- und Wirtschaftspsychologie (Wänke) |
|---|---|
| UniBasel Contributors: | Wänke, Michaela and Bless, Herbert |
| Item Type: | Book Section, refereed |
| Book Section Subtype: | Book Chapter |
| Publisher: | Vahlen |
| ISBN: | 978-3-8006-3352-4 |
| Note: | Publication type according to Uni Basel Research Database: Book item |
| Language: | German |
| edoc DOI: | |
| Last Modified: | 31 Dec 2015 10:44 |
| Deposited On: | 22 Mar 2012 13:39 |
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