edoc-vmtest

Browse by Basel Contributors ID

Up a level
Export as [feed] Atom [feed] RSS 1.0 [feed] RSS 2.0
Group by: Date | Item Type | Refereed | No Grouping

Bruhn, Manfred and Schwarz, Jürgen and Batt, Verena. (2012) Swissness als Erfolgsfaktor – Einsatz des Country-of-Origin zur Stärkung von Marken-Konsumenten-Beziehungen und der Markenbindung. Die Unternehmung, Jg. 66, Nr. 2. pp. 153-179.

edoc-vmtest is powered by EPrints 3 which is developed by the School of Electronics and Computer Science at the University of Southampton.