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Bruhn, Manfred and Schwarz, Jürgen and Batt, Verena. (2012) Swissness als Erfolgsfaktor – Einsatz des Country-of-Origin zur Stärkung von Marken-Konsumenten-Beziehungen und der Markenbindung. Die Unternehmung, Jg. 66, Nr. 2. pp. 153-179.

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