Items where Author is "Scherz, Alex"
Jump to: 2005 Number of items: 1. 2005Hansen, Jochim and Bankiher, Ivana and Scherz, Alex and Wänke, Michaela. (2005) Contrast intervals in radio advertising enhance unconscious memory for product names. In: Proceedings of KogWis05. Basel, pp. 67-71. |