Items where Author is "Scherz, Alex"
Jump to: Conference or Workshop Item Number of items: 1. Conference or Workshop ItemHansen, Jochim and Bankiher, Ivana and Scherz, Alex and Wänke, Michaela. (2005) Contrast intervals in radio advertising enhance unconscious memory for product names. In: Proceedings of KogWis05. Basel, pp. 67-71. |